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Pay-per-click (PPC) advertising is a popular digital marketing model where advertisers pay a fee each time their ad is clicked. Various platforms offer PPC services, each with its unique audience, ad formats, and targeting options. Search Engine Platforms: Google Ads (formerly Google AdWords): The most prominent PPC platform, allowing ads on Google Search, Display Network, YouTube, and partner sites. Its auction-based system determines ad placements based on bids, quality scores, and relevance. Bing Ads: Microsoft's PPC platform displays ads on Bing, Yahoo, and AOL search engines. It offers similar functionalities to Google Ads. Social Media Platforms: Facebook Ads: Provides for accurate audience targeting according to habits, interests, and demographics. Instagram Ads: Integrated with Facebook Ads Manager, allowing visually appealing ads within users' feeds and stories. Twitter Ads: Offers promoted tweets, accounts, and trends, targeting users based on inter