
10 Indian Brands Founded Before Independence. What Are their Marketing strategies? Introduction India has a rich history of brands that were established before its independence in 1947. These brands have not only stood the test of time but have also employed diverse marketing strategies that have contributed to their longevity and success. Tata Group Established in 1868 with the help of the late Jamsetji Tata, the Tata Group focused on philanthropy and innovation, and quality. Their strategy for marketing revolved around creating trust through community involvement as well as delivering top-quality goods and services. This strategy did not just secure customer loyalty but was also a way to establish Tata as an example of integrity. Amul The company was founded in 1946. Its marketing strategy was built around its model of cooperatives. It empowered farmers in the area and encouraged them to participate in the manufacturing process and created a strong bond. Their humor...